Mamelodi Sundowns and Honda today announced the signing of a vehicle sponsorship agreement which will be effective for the next three years.

“Mamelodi Sundowns in one of the fastest growing soccer brands on the African Continent, and the partnership with Honda is a confirmation of that growth path.

“The sponsorship heralds exciting times for Mamelodi Sundowns as it will enable the club to fulfill its various obligations, both to the first team, and to soccer development through our youth academy,” said Kabelo Mosito, Mamelodi Sundowns spokesman.

‘Bafana Ba Style’, as the Brazilians are known, are famous for the style of football they play, and the relationship with Honda will further enhance the concept of “style” through the various models which reflect this.

With over 120 manufacturing facilities in 29 countries outside Japan and being the world’s largest engine manufacturer, Honda does business with over 20 million customers every year. Honda Motor Company was established by Soichiro Honda in 1948 and today Honda is the sixth largest automobile manufacturer in the world.

“We found a natural alignment in the philosophies of the two organisations. Both have the belief that nothing is impossible” states Mr Yoshiaki Nakamura, Managing Director of Honda Motor Southern Africa.

He adds “Mamelodi Sundowns’ Vision is The sky is the limit, and Honda’s is The power of Dreams. It is these philosophies that keep both of our companies striving to always be better, to always give our fans and our customers an end product that gives satisfaction, enjoyment and the pride of knowing that they have made the right decision to support quality brands” states Mr Nakamura.”

“Sundowns have obligations to the development of soccer at all levels, including youth development, ladies team, scouts and coaching staff, who all have different transport needs. Honda is the perfect vehicle partner, as they have a wide range of innovative cars fit enough to take care of the Club’s vehicle needs,” Mosito adds.

Mamelodi Sundowns have won the league championship five times since the inception of the Premier League, while Honda’s vehicle range has walked off with various awards, including Car of the Year on several occasions. Honda’s are well known for their exceptional quality and reliability which is consistently shown through the JD Power Quality surveys. A quality vehicle range with impeccable reliability was a strong need when looking for a vehicle sponsor. With Honda it was a perfect match.

The sponsored vehicles at the outset of the sponsorship range from the versatile Honda Jazz to the flagship Honda Accord Tourer.